One of the biggest challenges that all internet marketers face is getting targeted traffic to their site. There are several ways to drive traffic to your website.

One of the most popular ways is through Search Engine Optimization. There is two parts to SEO – on page SEO and off page SEO.

A few things you should know about “on page”. Always start with keyword research. Google provide an excellent free tool for this – Google Keyword Tool. When you are purchasing a domain name, ensure that your main keyword is in that domain. When you are posting on your blog, use the keyword in the title of your blog. Keyword density must also be considered. It should be between 3-5%. Anymore many make the blog or article appear to be spam.  Make sure you use header tags and meta tags. You can use internal links from one of your pages to another. Always only use unique content. If you use the same content that you have used before, Google will only rank this content once and that is where it is ranking the highest. These are some of the “on page” factors that Google loves and will increase your ranking and help get you traffic.

Some of the “off page” factors include writing articles and blogs and linking them to your site. You can also go and find blogs about similar topic as your own and add a comment. This too will give you another link and more traffic.

Another way to get people is to advertise your site. If you go to Google and type in ” free ads” you will see how many sites are available.

To get traffic to your site or blog, make sure that the content is relevant to your URL. In saying this, when people come to your site, they are looking for information that is related to their keyword search.  Your site or blog should help the person with their problem by answering any questions they may have. If someone leaves a question in your comment box, always give them an answer.

If you are using a blog, it is advisable to add regular posts to your site. Not only is this good in the eyes of Google but you will find that you will get a good following who are interested in what you have to say. Give people a free book or article when they visit your site. This then will help you foster a relationship with your visitors.

Encourage people to come and leave a comment on your blog and take the time to answer them and reply accordingly.

To YOUR success

Sue McDonald
P.S. Leave me a comment and as long as it is in good taste – I will approve it.

We are all trying at present to build our lists but let me give you some advice. Many people will search Google and type in “targeted Leads” or worse still “buy leads” and think this is a good way to start. WRONG!

When they do this they are taken to a lead generation web site that will have something similar to this example of one ad I came across.

Could you honestly afford $349/month? It does not really inspire me to want to pay that much money. I went to the site and there is no guarantee that I could find.

You may also come across an offer for a certain amount of target leads:
“250,000 target leads – low price $250”

Sometimes the “newbie” that has come across these sites believes that all they have to do is purchase these leads and you will have a massive list in a very short time. The newbie may also have a product they are selling, and they convince themselves, if they can get a conversion rate between 1-3%, they are well on the way to making good money.

Now sometimes these leads are from the dreaded traffic exchanges and are not targeted at all. Sometimes they arrive through other forms of social media and again these are not targeted traffic. Unfortunately, the worst case scenario is you get no traffic at all. If you ask the company where you purchased the product why this could happen, you are then advised that your ad has been displayed and it is only a matter of time. Sometimes you ad may even be placed on adult sites.

This is why it is advisable to build the list yourself. In my opinion, using one of these lead generating companies would only cause you to lose money, get very frustrated and find that anyone who has managed to come to your site is not going to become a genuine subscriber. The moment you send this list a sales copy email, there will be a great many people who will unsubscribe. So be sure that you avoid these sites.