We are all trying at present to build our lists but let me give you some advice. Many people will search Google and type in “targeted Leads” or worse still “buy leads” and think this is a good way to start. WRONG!

When they do this they are taken to a lead generation web site that will have something similar to this example of one ad I came across.

 

 

Could you honestly afford $349/month? It does not really inspire me to want to pay that much money. I went to the site and there is no guarantee that I could find.

You may also come across an offer for a certain amount of target leads:
“250,000 target leads – low price $250”

Sometimes the “newbie” that has come across these sites believes that all they have to do is purchase these leads and you will have a massive list in a very short time. The newbie may also have a product they are selling, and they convince themselves, if they can get a conversion rate between 1-3%, they are well on the way to making good money.

Now sometimes these leads are from the dreaded traffic exchanges and are not targeted at all. Sometimes they arrive through other forms of social media and again these are not targeted traffic. Unfortunately, the worst case scenario is you get no traffic at all. If you ask the company where you purchased the product why this could happen, you are then advised that your ad has been displayed and it is only a matter of time. Sometimes you ad may even be placed on adult sites.

This is why it is advisable to build the list yourself. In my opinion, using one of these lead generating companies would only cause you to lose money, get very frustrated and find that anyone who has managed to come to your site is not going to become a genuine subscriber. The moment you send this list a sales copy email, there will be a great many people who will unsubscribe. So be sure that you avoid these sites.