Keyword research is actually a part of Search Engine Optimization. What you are aiming for is getting the correct keywords or keyword phrases in your niche that a visitor is searching for.

To begin to search for relevant keywords, there are several keyword search tools you can use but I would suggest the free version of Google Keyword Tool or the paid version of Market Samurai or wordtracker. Google keyword tool will give you all the information you need to allow you to make a decision on what keywords , both long and short tailed, you should use. Long tailed keywords usually consist of three or more keyword joined together.

Keyword research can be very time consuming but if done correctly, can help get your site up into the top ten with Google for your domain name or URL.

A good site contains the information that people are searching for. When you go to Google Keyword tool and you type in the keyword you want and the captcha. Google will automatically show you a very large list all related to the keyword you entered. Go through the list and select no more that ten but you may only want to select five.

Always select keywords or phrases that have lower searches per month. This way you will be able to be more successful, because less competition, means that you can get you site up the rankings faster. Many times people type in long phrases when they are searching for information.

Remember when you start to write you site pages always keep in mind the amount of keyword you can use. A density of 3-5 % is what is required. I have seen some site that say up to 10% but I would prefer less. There are free sites that will analyze your URL and let you know the percentage of keyword or keyword phrases you have used. Never use a higher percentage than this because your work could be regarded as spam and blacklisted.

Your main keyword should always appear in your domain name. Therefore always select your domain name carefully. If you have the right keyword combination in your domain, it is likely that people typing in your keywords will arrive at your site.