Blogging

Marketers have known about blogging for years but it is certainly a way to get noticed and the best part it is free.

Let us first understand what a blog is. A blog is simply a web log or web diary. Blogs are used for both fun and business. I believe if you are going to use a blog for business, it is much wiser to get a domain name and some hosting – which is not very expensive and setup your site.

Blogging for business is a way you can introduce your products or services online. Through your blog, make your customers and visitors aware of any new products or services that you may introduce. Always keep in mind the object of your blog. Blogs are automatically archived if you use that plugin. Customers are still able to browse through the archived material.

Include links in your blog. You can have both internal and external links. This will help improve the ranking of your blog. Affiliate links could also be included in your blog to earn more extra income.

Encourage your readers to leave comments on your blog. Once again just ensure that you moderate these comments. This is another way of getting links to your blog. If people give you good feedback on your product or service, you may want to introduce more of what they are asking for.

It is really easy to set up a WordPress blog when you ge your domain name and chose a hosting company.

Blogs do not have to always be on your business – it may be Easter or Christmas and all you want to do is wish people a happy Easter or Christmas and show that you are human. You may even want to include something funny that has occurred during your week.

What you want to achieve is that people continue to come to your blog and purchase your products or services. You may not want a business blog at all. You may just want to write a blog for fun – like letting people know how you are going touring Europe.It is never to late to start your blog.

To YOUR success

Sue McDonald

The Importance of Your Domain Name

What is a domain name? A domain name in simple terms is your address of your website.

Domain names are essential as they enable people to be able to find you. Having a domain name is a much easier to remember than if you had some type of code or numerals. We do however have a series of numbers and these numbers are known as your IP address (Internet Protocol address).

The IP address series of numbers is not always easy to remember while your domain name usually reflects your business in some way. Now as you are investing a lot of time in your business you want people to be able to find you very easily. Your domain name is the entrance door to your online business.

When you choose a domain you must register it and the last word or letters after the domain name is the domain extension. The most common extension is dot com (.com). Some people only want to be a local business so they may use the extension of .com followed by the letters that stand for their country. The extension is also preceded by a dot – for example you may register s name similar to this – http://beachrestaurant.com.fr. Fr are the letters for France.

Having your own domain name does not come free because when you register you must pay a fee. By registering your domain name, you get the exclusive right to use that domain name but only for a certain number of years depending on the policy of the company where you bought your domain name. When that period expires and you want to continue using the domain name then you can renew your contract.

When choosing your domain name, you can use a maximum of 67 characters made up of letters from A to Z or number from zero to nine or a mixture of both numbers and letters as well the hyphen. The maximum of 67 characters already includes both the sub domain name and the domain name extension. So if you want to have an easy-recall website then you better start thinking about your business and check that the name is available. The key is to make your domain name easy to remember.

However, you can already register a domain name even if you do not have a website. On the other hand, registration of a domain name does not carry with it a website. While some domain registering companies offer web hosting, you can register your domain name with them and choose from the various web hosting companies.

Never attempt to register a domain name which contains a trademark because that could cause you some legal problems.

Tips for Success

I want to give you some advice on how you can enjoy your time working in your internet marketing business.  This is how to best employ your time and we all know that time management is important.

The first thing is that you treat it as a business and this will help you a great deal. This is the place where you eventually want to make your living. You maybe only working there part time at the moment but you are looking at eventually giving up your day “job” in favor of working full time online.

Always be positive – associate with positive people. If something does go wrong, fix it up and move on. Do not feel defeated but just progress forward.

Always write your plans down both long term and short term and even what you want to accomplish every week then break it down to what you want to achieve every day. This will help you to stay focused. Know how long it is going to take. It is much more powerful to write these goals down and see yourself achieving them. Pick one project at a time. This will allow you greater focus.

You will never achieve unless you are prepared to take action. Without action you will never move forward.

Select times when you check you emails and skype messages – unless you are waiting for a particular answer. I suggest first thing in the morning and before you close down are great times. Staying in skype chat rooms can be a great time waster. Another place that you can waste precious time is in forums. Forums are a great place to ask questions and get help but you can get caught there and the time will just fly. So I would suggest that the maximum time in a forum is 30 minutes a day.

Always ensure that you take breaks away from your computer. Get up and stretch every hour and make sure that you drink a lot of water. Water helps to flush out any toxins that can accumulate in your system. Avoid sodas because they are full of sugar and apart from helping add to your weight, they are not good for you.

To YOUR success

Sue McDonald

Google Changes More

Google are still making changes and some people have not even noticed the changes.

There are a series of videos now on Google that have appeared on YouTube.
This video gives an overall view of Google and show you how to share with your friends.


If you want more on this go to http://google.com/+/learnmore

This video shows how to edit your profile and add a photo of yourself.


If you want more on this go to http://www.google.com/+/learnmore/profile/


If you want more on this go to http://www.google.com/+/learnmore/sharing/


If you want to learn more http://www.google.com/+/learnmore/sharing/


If you want to learn more http://www.google.com/+/learnmore/sharing/

There are still more changes to come but find out about these ones now.

To YOUR success

Sue McDonald

Google Glasses

No they are not ready for sale yet but Google have really branched out now. Can you imaging the time that you will save but it could also be very annoying. I think it would take time to get used to wearing them. I think it could also be a distraction – let me know what you think.

Google and Bing Changes

There have been changes that are really causing a lot of trouble for some web site owners and I do not want you to be one of them. If you are an internet marketer take some time to listen to this recording.

Goggle has been de-indexing sites over the last few weeks both private and public networks. Some that have been hit very hard are SEO Link Vine, HighPrSociety, Baclinkmonster and several others. These are site that were providing backlinks.

If you have been using sites like these to create your backlinks, then you could also be in trouble but if you have only used them sparingly – you should avoid being de-indexed.

Google actually joined these sites and saw first hand how they operated. They found that some links were actually going to sites that had no relevance.

So instead of me rewriting all that Matt Cuts and his friends  Danny Sullivan and Duane Forrester had to say – this is where he posted all the information.

I really think with such major changes, you need to know what is happening that could affect you and your site.

http://schedule.sxsw.com/2012/events/event_IAP11742

Let me know what you think of these changes. They are definitely going to play havoc with some sites bu they may benefit you.

To YOUR success

Sue McDonald

Google Changes

Over the last couple of weeks Google has released some major changes but that is just the beginning. There are a lot more changes coming in the next week.

They have had changes to Panda as well as refreshing their algorithm several times during March.

If you list your business address in Google Places, this can now have a devastating effect on your business. What was accepted before, Google now will not accept and this alone can drop your business listing.

The results for the business could be very bad. If you start sliding in ranking you will potentially have less people visiting your site and that equates to less customers. No one would want to lose their position on the front page in the number one position.

Google have started de-indexing some of the major blog networks. This does not sound like good news. Most of their changes are due by the end of the month.

Google touched on the way they viewed backlinks when Panda came out but now they are again saying that there will be changing their total strategy regarding backlinks.

It is difficult to keep up with all their changes but I have been invited to a webinar where some of these changes are going to be explained.

We all need to know the changes that Google are implementing so that we can take advantage and not start dropping in our rating. It is my intention next blog to tell you all about the webinar and how you can take advantage and increase your ranking and potentially get more traffic. So if you are an internet marketer, make sure that you read my blog next week and see what the changes are.

To YOUR success

 

Sue McDonald

 

Giveaways

What are the benefits of giveaways? Why join a giveaway?

There are a few benefits to joining a giveaway in your niche. You want to build your list and giveaways can be a great place to start. You can also win cash prizes if you get the most subscribers or JV partners.

The basic giveaway allows you to give away one gift but you can pay an up grade fee and giveaway up to five gifts. The reason to up grade is that it gives you and your products more exposure. The number of visitors depends on the quality of the product you are offering. This is where good graphics and a good title and description of your gift will attract subscribers.

Word of warning here. Never upload a PLR product up as is, on a giveaway. If you are considering using PLR, always read the license agreement to see if you can give it away.  If you are going to use a PLR, you have to rewrite at least sixty percent of the book. Get new graphics and always change the title. Most PLR books are full of spelling and grammar mistakes and people who go to giveaways do not want to see the same product over and over. If you use PLR, without massive changes, you will ruin your reputation.

There is always conjecture whether the subscribers who get you free product will ever become buyers. There are so many free products available on a giveaway that some people just take the free gifts and immediately unsubscribe. However, it is an easy way to start building your list.

Most internet giveaways are geared around the Internet Marketing niche but there are also some on health and self improvement and these are very popular niches. You must have the appropriate product for that particular niche. So if you really want to enter these niches, create you own product and see how you go.

If you want to join a giveaway, all you have to do is type “giveaways” in your browser and you will see what is available. Once you join one giveaway, you will often be sent invitations to others. This giveaway starts on March 28 and ends on April 15, so you still have time to create your product and enter.


Facebook Changes

We are now in for a revolution at Facebook and there are changes that are due to change the entire net.

Look at this snap shot of the speed Facebook is rising in popularity. There are two graphs here taken from Google Trends. The first is that popularity between Google and Facebook. It is easy to see which is the more popular.

The second graph shows the difference in popularity of Facebook and YouTube.

Late last year Facebook introduced Timeline and has been steadily rolling it out more and more. Timeline is a way of highlighting your photos and posts and showing everything you have every put on your Facebook page.  It show your life on Facebook as a time line – from beginning to end

Now today, I found out from a Facebook insider, that Facebook have done this to see if  you will create pages they can get WordPress users to use this instead of WordPress. These created pages are like a mini site.

When you get Timeline you must know to use it. This is a video Introducing Timeline.  I think it is easier if you watch the video at the top of the page. It shows you what a Timeline is all about. This is a direct line to the help center of Facebook. They have covered everything.There are new features that have been incorporated into the new Facebook.

One new feature is the cover. This cover can be a photo or an image but the size of the cover is 851 pixels wide and 315 pixels high. Now if you upload any other size it will be stretched or cropped to this size. The image you want to upload must be a minimum of 399 pixels wide.

You cover image cannot contain certain information. To find out the new rules regarding what you can say and what you cannot go and read the new rules.

It is estimated that there are nearly a billion people now on Facebook and that number is on the increase every day. Now if that was a country, it would be one of the three largest populated countries in the world beside India and China.

When you look at the two graphs above, you can see how it is  increasing in popularity. So if you are not on Facebook, it may be time for you to join. You can certainly understand why people are joining and some people have mastered Facebook and are making a six figure income per month. Yes it is per month.

To YOUR success

Sue McDonald

 

 

Kony 2012

If you did not realize the power of social media then watch this video.

KONY 2012 is a film and campaign by Invisible Children that aims to make Joseph Kony famous, not to celebrate him, but to raise support for his arrest and set a precedent for international justice.

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