When you run an online business you must have an autoresponder to deliver your email. It would be impossible to send out as many emails yourself because you would probably run into a lot of trouble including being black band. Autoresponders are a great tool because as the name implies it can automatically respond to any email they receive.
I would never suggest you use a free autoresponder because they can close down at any time and you would lose all your customers.
What you have to do is write your copy and then load it into your autoresponder. When a potential buyer or current customer sends your autoresponder address a message, the information he or she is looking for will automatically be delivered to straight to them. Autoresponders are very quick – delivering information via email in a matter of seconds.They allow your customers to be able to obtain the information that they are looking for.
Autoresponders can be programmed to deliver information on a daily basis or any period you choose. You can send out free courses, reports, articles and information about your products or services. When a customer fills out an optin form to obtain a free product from you, they will automatically receive a thank you email that you have pre-programmed into the autoresponder. This thank you letter can tell them how they will receive the gift they signed up for.
Unlike mass emails, your autoresponder is set up the way you want it to be. If, for example, you are sending out a 14 day free course when anyone signs up for this they will receive their first email. If someone signs up 3 days later they will receive the email of day one and then receive emails consecutively for another 13 days. If when the person signs up you have requested their first name – you can personalize all the emails that this person receives.
When people sign up they are placed on the list you have nominated. If a person buys from you should move them from the prospect list to a buyers list.
One very important thing regarding your lists is to establish a relationship with them. When you are running your business online you must have an autoresponder. When you have set up your autoresponder you will see that you have a lot more spare time. It is a way of updating your prospects and customers of any changes in your business including new products or services.
To YOUR success